Solace is a purpose-driven beverage brand (fictitious) that addresses the contemporary mental health crisis. The value proposition combines the physiological relief of Jasmine tea with the emotional support of music, serving as a holistic remedy against loneliness and depression.
Music and Mental Health
It is common to fall into a loop of listening to the same sad song more than what emotional health recommends. To break this cycle, we propose an unexpected intervention: the artist themselves interrupts the «sadness marathon» with a direct message of encouragement, replacing melancholy with a more optimistic rhythm.
“Hey! You have heard this song many times, I know that this last time has caused us a lot of anxiety and anguish, but everything will pass and you will feel better, I leave you this song, kiss!
“¡Hey! has escuchado esta canción muchas veces, pero no estás solo, saldremos de esta. Te dejo esta canción para animarte”
To enhance this experience, we include a Spotify QR code that links to our playlist. This eclectic selection of artists is designed to offer that dopamine boost exactly when it’s needed most. The dynamic is simple: scan the code on the can and let the music transform your mood while you enjoy your drink.
Let’s Create Together
I’m always open to discussing new projects, creative opportunities, or simply exchanging ideas.
Info
Graphic Designer
Madrid, Spain