SOLACE
Solace is a way of facing life, a movement that encourages us to embrace the positive things around us, a tribute to the best version of each person. Thanks to its ingredients, which help you stay energized, focused, and relaxed.

Solace aspires to be a new and healthy way to socialize. With this in mind, the brand has been designed to be bold, flexible, and exciting.

This is a university project and is part of a program where some design studies and companies in London assign students projects, such as creating a brand from scratch, with an idea, a mission, and a moral purpose. This means creating brands that do good for humanity. They usually provide some general guidelines and then support the student through the process, giving feedback at each step to foster learning. In this case, the project aimed to combat loneliness, depression, and create change.

Many times, people listen to the same sad song more times than emotionally recommended, which is harmful, but how can this be changed?

By pausing their mood in a special way, the same artist they are listening to will interrupt their sadness marathon, giving them an uplifting message and replacing that song with a more cheerful one.

Another way to change people’s mood is by accompanying them on their journeys, in those small moments when they recharge on their way to an interview, a date, or a meeting. This could be done by implementing codes linked to Spotify playlists that help improve the atmosphere: a playlist to share that brings joy and motivates people to dance. These codes could be promoted with campaigns where artists share "The playlist they listen to before going on stage."

TATE MCRAE

“Hey! You have heard this song many times, I know that this last time has caused us a lot of anxiety and anguish, but everything will pass and you will feel better, I leave you this song, kiss!

BAD BUNNY

“¡Hey! has escuchado esta canción muchas veces, pero no estás solo, saldremos de esta. Te dejo esta canción para animarte”